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What do Andy Warhol, toilet paper and male deodorant have in common?
The artist Andy Warhol was obsessed with celebrities and celebrity culture. It is said that he co-founded the magazine ‘Interview’ as a vehicle to meet celebrities. Through the magazine, Warhol gave...
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Cheat sheet for campaign planning
Here is something that I prepared for my students, to help them decide what media to use for different types of marketing campaigns, and what message to focus on. I thought it might be useful for you,...
View ArticleWhy is Unilever having second thoughts about advertising on Facebook?
Unilever’s chief marketing officer, Keith Weed, has said that the company might stop advertising on Facebook and other online platforms. This announcement goes against the trend in advertisement spend,...
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